The whole commercial workflow,
in one platform.

Most commerce tools stop at the shopping cart and hand the rest to spreadsheets. This one carries an order from the first catalog view through quote, approval, fulfilment, invoice and payment — with the trade rules your business runs on built in.

Catalog & PIM

A product model that survives
a real catalog.

Industrial catalogs are not twelve t-shirts in three colours. They are thousands of SKUs with specifications, units of measure and deep variant ranges. The product model is built for that from the start, so you are not fighting it at SKU 900.

Variants and attribute families — define the specification set once, apply it across a range
Categories and merchandising — multi-level trees with per-category pin, boost and bury rules
Media — image galleries with renditions and on-the-fly transforms
SEO fields — titles, descriptions, canonical URLs and identifiers per product
Bulk operations — import, enrich and export by CSV with validation before anything lands

A buyer browsing a supplier product catalogue of pumps, bearings and valves on a desktop console

Pricing & contracts

Every buyer sees
their own price.

A trade price is the result of a negotiation, not a number on a label. Price lists, contract rates, volume breaks, promotions and rebates all resolve through one engine — so the price on the product page, in the quote and on the invoice cannot drift apart.

Customer price lists — assign per account, per segment or per region
Volume and tier breaks — quantity thresholds that resolve at the line
Contract overrides — a negotiated rate for one customer on one product
Promotions — scoped, capped and evaluated identically in cart and checkout
Rebates — tiered retrospective volume agreements, settled to credit notes per period
Multi-currency and tax — per-market currency with tax rules applied by destination

A pricing manager at a laptop with volume break tiers of 10+, 50+ and 100+ beside a margin chart

Quotes & approvals

The part of B2B that
usually lives in email.

A buyer asks for a price on 40 lines. Somebody builds a quote, it gets revised twice, it needs a manager's sign-off, and it expires. All of that is in the platform, with a trail, instead of in an inbox nobody else can search.

RFQ intake — buyers request pricing from the storefront or straight from a product page
Quote building — line-level pricing, revisions, supersedes and expiry dates
Approval chains — value thresholds routed to the right approver before an order stands
Spending limits — per buyer-user caps, checked before the order is placed
Convert to order — an accepted quote becomes an order with its agreed prices frozen
Configured products — guided option selection with rules and dependent pricing

A quote being approved on screen, with EDI and punchout routes beside it

Orders & fulfilment

Orders that ship
the way trade ships.

Partly, from more than one warehouse, sometimes back again. Order state follows what has physically moved rather than what someone remembered to click, and returns reconcile against what was actually dispatched.

Partial and multi-warehouse shipments — dispatch what's available, track the rest
Stock reservation — held at order confirmation, so two buyers cannot take the last unit
Backorders and lead times — visible to the buyer instead of discovered later
Returns and credit notes — capped at dispatched quantity, resolved to a refund or credit
Carrier integration — labels and tracking pushed back to the buyer's portal
Purchase orders — buyer PO numbers carried through to the invoice

A warehouse worker with a tablet tracking an order from cart to packed, shipped and delivered

Invoicing & payments

Getting paid is part of
the platform.

Trade sells on terms. That means credit limits, aging, part payments, offline settlement and the occasional refund — and it means never collecting the same invoice twice, which is the difference between a month of selling and a month of reconciling.

Payment terms and credit limits — checked before an order on account is accepted
AR aging and dunning — overdue invoices surfaced and chased automatically
Recorded settlement — bank transfers, mobile money and card receipts logged against the invoice
Guarded collection — a retry, a double-click or a lost response can never double-charge a buyer
Part payments — an invoice settles across several receipts, with the balance always exact
Refunds and credit notes — reconciled back to the invoice and the ledger

A card payment confirmed on a phone beside card and bank settlement methods

Multi-vendor

Sell your range,
and other people's.

Extend the catalog beyond your own stock without taking on the inventory. Vendors manage their own listings in a separate portal; you keep control of what reaches the storefront, what it earns you and when it gets paid out.

Vendor onboarding — applications reviewed and approved before listings go live
Separate vendor portal — their products, orders, stock and settlements only
Commission rules — flat vendor rates with per-category overrides
Order splitting — one buyer order fans out to the right vendors automatically
Payout runs — accrued earnings batched, referenced and disbursed
Supplier inventory feeds — pull stock levels from vendor systems on a schedule

Vendor applications marked approved and pending, with their shipments leaving on trucks

Customers & CRM

Know the account,
not just the order.

Every order already carries the relationship — who buys, how often, at what margin, and who nearly stopped. The CRM sits on the same data as the storefront, so nothing is re-keyed and nothing is stale.

Leads and pipelines — storefront enquiries land as leads; configurable stages drive a weighted forecast
Opportunities and timeline — stage history and one activity feed per account
Account health — churn-risk flags when an account falls behind its own ordering cadence
Rep territories — reps see their own accounts; managers see across all of them
Per-customer catalog — hide or expose products and categories per account or group
Procurement budgets — cost-centre spend caps checked when the order is placed

A sales rep working through an account list on a tablet, each account checked off

Insight, AI & automation

The platform watches the numbers,
so you don't have to.

Dashboards tell you what happened. This layer tells you what changed, what it costs you, and in many cases acts on it before anyone opens a report.

Report builder — pick entity, dimensions, measures and filters; run on demand or on a schedule with the CSV emailed
Storefront analytics — first-party page, search, cart and funnel events, zero-result searches included; no third-party tracker
Executive insights — a weekly briefing with explainable anomaly detection, margin erosion included; AI-narrated when you connect a provider
AI copilot — a tool-calling assistant in admin and storefront that runs under the caller's own permissions, so it can do nothing the user couldn't
Standing orders — buyer subscriptions become real orders on schedule, re-priced live, with self-serve pause, skip and cancel
Automations in the box — instant quotes for contract-priced RFQs, quote follow-ups, abandoned-cart recovery, overdue-invoice chasing

An operator reading revenue, margin and mix charts on a console dashboard

Storefront & content

Your brand.
Not a badge on ours.

Each storefront runs on its own domain with its own theme, content and navigation. Nothing on the page tells your customers which platform is underneath, and your marketing team can change the site without waiting on a release.

Custom domains — your own hostname with certificates handled for you
Theming — logo, palette, typography and layout per brand
Pages and blocks — landing pages and content built in the admin console
Search and faceting — attribute-driven filters across large catalogs
SEO surface — clean URLs, structured data, sitemaps and redirects
Product feeds — syndicate the catalog to shopping and comparison channels
Reviews — verified-purchase buyers only, moderated before display
Localization — translated catalog served per locale

A branded storefront running side by side on a laptop and a phone

Foundation

The parts you only notice
when they're missing.

Tenant isolation

Organisation-scoped with row-level security at the database level, not just in application code.

Roles & permissions

Granular permissions per user, so sales, finance and merchandising each see only their remit.

Audit trail

Who changed a price, released an order or refunded a payment — recorded and searchable.

Automation

Rules that watch for a condition and act: chase an invoice, recover a cart, alert a rep.

Reporting

Revenue, AR aging, catalog health and account signals, exportable on a schedule.

Open API

A documented REST API and OpenAPI description behind everything the interfaces do.

Single sign-on

Bring your identity provider for staff access, with just-in-time provisioning.

Procurement protocols

EDI documents and punchout for buyers whose procurement systems require them.

Custom objects

Model suppliers, contracts or assets with typed fields and the same validation as products.

Brand portal

Approved assets shared with partners through scoped keys and expiring signed links.

See it on your catalog.

We'll set up a workspace and walk the whole line with your own products and prices.

Request a demo Optional integrations